Call tracking works by assigning a local or 800 number to a business phone line so that when the ‘new’ number is called, it forwards the call to the business line. The assigned number is tied to technology that has the ability to track: Caller information (phone, location, name)
Call Tracking lets marketers assign unique phone numbers to each product, advertisement, region, or other segment they desire and route those calls to the endpoint (typically a contact center) they designate. Call Tracking turns a phone number into a referral source that is then used to track and analyze leads.
Why do I need call tracking?
Call tracking is a solution that aids marketers in attributing advertising, both online and offline. Call tracking provides the foundation for your marketing attribution data by capturing every call’s originating advertising source and the caller’s information, allowing you to make smarter marketing decisions.